Nicole Roberts- Case Study
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See how Nicole Roberts did it using Test My Message
Before Test My Message
The Expert Feedback
I know itâ€™s gratifying to have your name up in lights (at the top of the page in the largest type size) â€” but youâ€™re not impressing your prospective clientele buy doing so.
They want to know what you can do for them â€” spelling out your name doesnâ€™t help them.
Instead, that is the spot where you need to place your Unique Selling Proposition (USP) â€” that which demonstrates/proves you are their psychologist of choice â€” because you can help them in a very specific way. Not easy, no doubt â€” nevertheless, the headline is 80% of your sales letter. And let there be no doubt â€” your website is a sales letter, and your home page is the first page of that sales letter.
So you prove your capability to help them not by talking about yourself â€” in the third person no less â€” but by talking about them â€” showing them that you understand their needs and wants.
As is, you already have an â€œAboutâ€ page â€” so your home page shouldnâ€™t be about you â€” it should be about them. And, listing your services in a cold, series-like fashion is not a very empathetic approach to someone who is hurting. Again, you have a â€œServicesâ€ page.
Use your home page to welcome your visitor (without saying welcome), and give them the sense that youâ€™re inviting them to sit down, and offer them a cup of coffee or tea â€” make them feel at home, hence, home page.
Then invite them to learn more about you â€” by telling them what they want and need to hear.
Your home page isnâ€™t your resume â€” itâ€™s a one-on-one conversation with one person that just walked through your virtual office door.
As for listing your contact info 3 times, nearly to the exclusion of every thing else, might be a bit of overkill. After all, if they want to contact you â€” because you convinced them that you can help them â€” they will find you. So once, maybe twice, is enough.
Lastly, I would change your picture, you look too young to have enough experience under you belt â€” in fact, it looks like your high school picture. Iâ€™d swap it out for one that makes you look older, studious and wise â€” whether that entails putting your hair up, or donning a pair of eyeglasses, Iâ€™ll leave that up to you. But your picture should instill wisdom and confidence in the visitor, not adorableness or cuteness.
Anita Williams Weinberg says:
Hmmm, Iâ€™d recommend beefing up the copy on your home page. Seven lines of sparse, centered content just doesnâ€™t do it. for this audience, you really need to appear professional and experienced, and gain their confidence and trust. The copy thatâ€™s there doesnâ€™t really give them any reason to give you that trust.
Who are you? What can you do for them? You might counter that all that info is available by clicking on the other pages of the site, but frankly, they wonâ€™t even bother clicking around to try and find out why youâ€™re the one for themâ€“you need to tell them that upfront, right when they land on your site.
Anita Williams Weinberg
Rick Copper says:
It looks like a WordPress site, which is fine as it is clean.
However, a few things. Make the copy more personal. â€œWeâ€ needs to be more defined as â€œyou and Iâ€, not â€œweâ€ as in a cluster of professional psychologists.
Barry is correct (even though I abhor the USP concept, sorry Barry).
Your selling point is RIGHT THERE IN ITALICS:
Feelings donâ€™t change unless you do. â€“ make this your headline!
that is the CRUX of your presentation for inquiry (you know thatâ€™s the crux of any therapy, but most people do not, ergoâ€¦).
plus the 20-minute consultation? Heck yes! More that baby up; move the copy down.
In essence, what you need to do is make this more aggressive towards that phone call without making it look like a 1-800 TV commercial.
As such, your photo does need to be more â€œprofessional,â€ and the photo, while pretty, is depressing. Why talk about the â€œweâ€ when thereâ€™s a guy walking on a solitary road all alone?
Good luck to you.
After Test My Message
- 200% rise in Conversions
- 155% increase in page loads
- 124% increase in first time visits
- 113% increase in unique visits
- 72% increase in returning visits
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We would like to thank Nicole for letting us use her for a case study
Nicole Roberts- Drnicoleroberts.com